Natural astaxanthin is found all over the world, from African lakes to Arctic snowfields. The basic natural source comes from a remarkable microalgae – Haematococcus pluvialis. Predators feed on the Haematococcus and in turn predators feed on those predators. Astaxanthin accumulates further up the food chain and we see the accumulation as red to orange hues in salmon flesh, cooked lobster, shrimp and many more marine animals.